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The Journal
Notes on selling, building and scaling a business in any industry, from the team at Mirrorline.
Why Even a One-Person Business Needs a Sales Process
If your sales depend on your mood, your memory or your luck, you don't have a sales process. Here's how to build a simple one, even if you're a team of one.
Read the article →Why “Make a List of 100 People” Burns Out Most New Distributors
The list is the first thing most new distributors are told to do, and the reason so many quit in month two. Here's what to do instead.
Read the article →How to Turn Happy Customers Into Referrals (Without Being Awkward)
Referrals are the cheapest, highest-trust customers you'll ever get, and most businesses never actually ask. Here's when and how to ask, with the exact words.
Read the article →Marketing on a Small Budget: Where to Spend Your First $1,000
If you only have a small marketing budget, where you spend it matters more than how much. Here's the order we'd spend a first $1,000 in, for almost any business.
Read the article →How to Build a Brand People Trust When You’re Just Starting
You don't need a big budget or years of history to look trustworthy. Here's how new businesses build a brand people believe in, fast.
Read the article →How to Handle “It’s Too Expensive” in Any Industry
“It's too expensive” rarely means they can't afford it. Here's what it usually means, what to say, and the mistake that makes it worse.
Read the article →How to Choose a Marketing Agency (and 7 Red Flags to Avoid)
Hiring the wrong marketing agency is expensive. Here's what to ask before you sign, what good agencies do differently, and the red flags that should send you running.
Read the article →How to Write a Sales Script That Doesn’t Sound Like a Script
Scripts get a bad reputation because most sound robotic. A good one sounds like you on your best day. Here's how to build one for any business.
Read the article →The Follow-Up System That Recovers Sales You Already Earned
Most sales happen after several follow-ups, and most businesses stop after one. Here's a simple follow-up system any business can run, with example messages.
Read the article →How to Raise Your Prices Without Losing Your Best Customers
Most owners undercharge because they fear losing customers. Here's how to raise prices the right way, and why the customers you keep are usually the ones you want.
Read the article →Why Your Social Media Isn’t Bringing In Customers (and What to Post Instead)
Posting every day and still no customers? The problem usually isn't how often you post. It's what you post. Here's a simple content mix that actually brings in buyers.
Read the article →How to Get More Clients Without Spending More on Ads
Before you raise your ad budget, fix the four places most businesses leak clients they've already paid to attract. Here's where to look, in any industry.
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