The Lion's Creed · The new book from Bryan E. Arias · Out now

Every lesson, paid in full.

A Mirrorline Persuasion Method for Closing with Conviction. Every expensive lesson, so you don't have to pay for them.

At sixteen, he closed $16,790 on one phone call. By twenty-five, he owned the room. By thirty, he'd made millions and blown every dollar. This book is the receipt.

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The Lion's Creed by Bryan E. Arias: book cover, half lion and half man split by a gold line

What it is

Two voices. One lion.

The stories are told by the kid: the loud mouth on the phone, the guy in last night's shirt at 5:51 a.m., the one who learned everything the expensive way. The method is taught by the man he became: the Obsidian Technique, a sales method built on one idea. You can close with conviction without ever selling your soul.

"The kid paid for every lesson in this book. The man is handing them to you."

Inside the stories

  • The Daytona call. Sixteen years old, scared of one lead for weeks, and one question that closed $16,790.
  • The welfare check. The day he called the cops on a customer because he saw it in a movie, and what was really in his inbox.
  • A billion-dollar plan. A partner, a coin, and half a million dollars that never made it to the launch.
  • Sometimes it's the lead. A phone through the drywall, a dozen roses, and the truth every sales floor won't admit.

Inside the method

  • The Mirror Line: the seven steps every great sales conversation follows
  • Fair. Exactly. Yes.: the three words that turn a conversation into a decision
  • The Sift: stop spending your best hours on people who were never going to buy
  • The Return: handle any objection without folding or fighting
  • The Obsidian Code: the four rules that separate a lion from a con man
Bryan E. Arias

About the author

Bryan E. Arias is the founder of Mirrorline Marketing and the creator of the Obsidian Technique. He made his first sale at sixteen and has spent twenty-four years on sales floors, in living rooms, and on the phone, closing, managing teams, and running rooms of his own. Today he trains salespeople and business owners to sell with conviction and integrity. He lives with his wife and two daughters.

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