Demo MLM isn’t a real company. It’s a made-up one with simple, round numbers, so we can look at the math without arguing about anybody’s comp plan. Swap in your own company’s numbers in your head as we go. The shape of the story doesn’t change.
Chapter 1
The ideal math
Here’s the one rule of Demo MLM: every person on your team who reaches distributor level and stays active is worth $1,600 a year to you.
That’s a generous number. Industry figures often put the average yearly payout to an active distributor somewhere around $1,600 to $2,400, and an FTC analysis found most people in these businesses earn $1,000 a year or less. But let’s be generous and use it.
That’s the slide. A hundred people at distributor level, all running full throttle, and you clear $160,000 a year. It’s not a lie. It’s the ideal. The question nobody answers at the meeting is how many people you have to sign up to get a hundred like that.
Chapter 2
What happens to every 100 people you sign up
Here’s what your upline never tells you. Out of every 100 people you sign up:
- 30 quit right away.
- 30 are incubators: they make promises and never take action.
- 30 love the products but never grow, because nobody taught them how to market.
- 8 become steady builders.
- 2 become real leaders. On a good year, 3.
So out of 100 sign-ups, about 10 ever reach distributor level. In Demo MLM, that’s $16,000 a year, not $160,000.
Chapter 3
What it really takes
If only about 1 in 10 sign-ups reaches distributor level, then a hundred distributors means about
1,000 sign-ups.
A thousand people you found, chased, followed up with, and enrolled. Now run it at your own pace.
Run your own numbers · Demo MLM
Demo MLM is a made-up company. This is a calculator, not a promise: it shows the math, not what’s typical. It assumes everyone who reaches distributor level stays active, which is the generous case.
That’s why so many good people quit. Not because they’re lazy. Because the chase only pays at the very end, and the end is years away.
Chapter 4
Where the Growth System changes the math
Life isn’t the ideal situation. You make it ideal by having the right system in place to get you there quicker. That’s what the Mirrorline Growth System is for. It changes three things:
- People come to you. Content and ads bring in people who raise their hand, and every one of them gets a reply in seconds. More sign-ups, without the chase.
- Every new person gets their own system on day one. Instead of a starter kit and a list of 100 names, they plug into their own copy of yours. That’s what gives the product lovers and the incubators a real shot at growing.
- You get paid up front. Because it’s real value, your people pay to plug in. Leaders who build this way usually set that between $1,000 and $2,000. Which means you get paid when someone joins, even the 30 who quit.
Here’s the same Demo MLM math with the Growth System running. Same sign-ups, same people, different result.
The same year, two ways
The chase
- Up front
- $0
- Residual (year 1)
- $7,680
- First year
- $7,680
With the Growth System
- Up front
- $48,000
- Residual (year 1)
- $7,680
- First year
- $55,680
Uses the Demo MLM numbers above (1 in 10 reach distributor level, $1,600 a year each), and the same number of sign-ups both ways, so you can see the difference the up-front payment makes on its own. Any extra sign-ups or people who stay longer would be on top of that. This is a calculator, not a promise, and only applies where your company allows you to sell tools and training to your team. Check its policies first.
Notice what changed. Not your effort. Not your people. The structure. The chase only pays you for the 10 who make it. A system pays you for all 100, and gives the other 90 a better shot at becoming the 10.
Here’s what to do next
Two steps.
First, get the playbook. The Obsidian Technique, Network Marketing Edition, is what to do the moment prospects start coming to you: how to answer them in minutes, sort the customers from the builders, walk them to a yes, and keep them from quitting in the first two weeks. It’s $47, and the Obsidian Scorecard team pack comes with it.
Then, we talk. Your purchase unlocks a free one-on-one strategy call with me. We’ll run your real numbers, not Demo MLM’s, and map what your Growth System would look like. If it isn’t a fit, I’ll tell you.
Instant access. The strategy call application opens right after your purchase.
— Bryan
P.S. Want the longer version of why the chase keeps good people stuck? Read the letter.
Demo MLM is a fictional company used for illustration. Its numbers are simplified examples, not data from any real company, and the calculators on this page are illustrations, not typical results or a guarantee of income. Most people who start any business earn little or nothing. Results depend on many factors, including your effort, experience, market and your company’s compensation plan and policies.