The Obsidian Technique · A sales & persuasion method

Turn more conversations into customers.

The scripts, answers and follow-ups we use to train sales teams, packaged so you can use them tonight. For any business that sells.

Get the Obsidian Technique — $47 →Sales Edition · Instant access · Yours to keepSale: $47 for a limited time. The price goes to $197 when the sale ends.
The Obsidian Technique: A Mirrorline Persuasion Method, a black book with gold lettering and an obsidian shard on the cover
Digital edition

Why obsidian

The first mirrors ever made were polished obsidian: black volcanic glass that showed people exactly what was in front of them. That's what this technique does for your sales conversations. It shows your customer what they need, clearly, so saying yes feels obvious.

What's inside

Six tools. One goal: more yeses.

  1. 01
    The Discovery Script

    The exact questions that uncover what a customer needs, so your offer sounds like the answer, not a pitch.

  2. 02
    The Objection Handbook

    Calm, honest answers to “it's too expensive”, “I need to think about it”, “I need to ask my partner” and more.

  3. 03
    Closing Without Pushing

    Simple ways to ask for the sale with confidence, so nobody feels pressured, including you.

  4. 04
    The Follow-Up Sequences

    Ready-to-send text, DM and email follow-ups for the people who say “not yet”.

  5. 05
    The Closing Room

    How to set up and run the appointment itself, on Zoom and face to face: the camera, the table, two decision-makers, and taking the yes before you hang up.

  6. 06
    The Sales Scorecard

    A one-page tracker that shows where your sales are leaking and what to fix first.

It's for you if

  • People are interested, but too many don't buy
  • You dread sales conversations or wing them
  • Follow-up happens when you remember, if at all
  • You want your team to sell the way you do

Plus

Everyone who gets the Obsidian Technique unlocks a Mirrorline Strategy Session: a strategy call where we look at your business from the outside and map your next level.

From the teams we train

Sales teams, in their own words.

Messages from sales leaders we have trained.

“Before we worked with Bryan, deals stalled at the close and the team lost confidence fast. We did the Costa Rica retreat, and the biggest change was how we handled final conversations. Since then, close rates rose 40% and the team actually wants the hard calls. If you lead a sales team and deals keep dying at the finish, talk to Bryan. Working with him felt real—no fluff.”

Sales team leader · Costa Rica retreat
Email from a VP of Sales after the Costa Rica retreat and virtual coaching: biggest week of the year, 48% over the previous month’s target.
Message from a sales director: the team closed its biggest month and is 42% over target after the Costa Rica retreat.
LinkedIn post from a VP of Global Sales with a team photo from the Costa Rica retreat: best month in company history, 50% over target.
Email after an in-person workshop: close rate up to 48% and another $400k in the pipeline.

Real messages, posts and dashboards from clients. These are individual results, not typical, and not a promise of what you or your team will earn.

The new book · The Lion’s Creed

Every lesson, paid in full.  So you don’t have to pay for them. See the book & get the free scorecard →

Your next customer is one conversation away.

  • The Obsidian Technique, Sales Edition$197
  • Mirrorline Strategy Session with BryanIncluded
  • Yours today, for a limited time$47
Get the Obsidian Technique — $47 →