Why Even a One-Person Business Needs a Sales Process
If your sales depend on your mood, your memory or your luck, you don't have a sales process. Here's how to build a simple one, even if you're a team of one.
Read the article →How to Handle “It’s Too Expensive” in Any Industry
“It's too expensive” rarely means they can't afford it. Here's what it usually means, what to say, and the mistake that makes it worse.
Read the article →How to Write a Sales Script That Doesn’t Sound Like a Script
Scripts get a bad reputation because most sound robotic. A good one sounds like you on your best day. Here's how to build one for any business.
Read the article →The Follow-Up System That Recovers Sales You Already Earned
Most sales happen after several follow-ups, and most businesses stop after one. Here's a simple follow-up system any business can run, with example messages.
Read the article →How to Answer “I Need to Think About It” Without Being Pushy
“I need to think about it” is the most common objection in sales, and it almost never means what it says. Here's how to answer it honestly and keep the deal alive.
Read the article →Getting Leads but No Sales? Here’s Where the Leak Usually Is
If people are reaching out but not buying, more marketing won't fix it. Here are the five places sales usually leak, in any industry, and how to find yours.
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